Jackie Kellso

That’s a Good Point!

In business, coaching, communication, communication skills, executive coaching, executives, people skills, presentations, presenting, professional development training, public speaking, sales, selling, training, Uncategorized on April 8, 2009 at 1:05 am

Which statement is the more convincing way to make the point that memorizing a speech may be detrimental to a speaker?

a. “So remember, don’t ever memorize your speeches. You won’t get caught off guard if you forget what you rehearsed.”

b. “So, remember, use an outline to guide your speech, rather than memorizing it.  This way, your mind has the flexibility to return to your point.”

It’s not a trick question, and the answer happens to be ‘b’. When delivering any kind of message, it is important to give your audience an action they can take and follow rather than tell them something they should not do.  People remember actionable steps more often than passive and/or negative messages.  This is because inherent in taking the step you have suggested is the benefit to them for taking it. Additionally, by presenting your point in a positive, actionable framework, you give your audience a chance to interact with your words, making your message memorable and impactful.

Try this out for yourself! Give one presentation applying a passive message and one with an active message. Or, try delivering two distinct messages in one presentation (one passive and one active) and get your audience to give you some feedback.   See which one they say makes a good point!

And, true….best to outline a speech and know the key points rather than memorize it word-for-word.  This way, your mind can retrieve the data it needs vs. try to find the words it has forgotten.

Happy speaking!



Copyright, Jackie Kellso and PointMaker Communications, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications with appropriate and specific direction to the original content.

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