Jackie Kellso

Mastering The “60-Second Elevator Pitch”

In assertiveness, business networking, business relationships, career, coaching, communicating, communication, communication skills, effective communicating, executive coaching, executives, interpersonal skills, leadership, networking, people skills, pitches, pitching, presentation skills, presentations, presenting, professional behavior, professional development, public speaking, selling, Uncategorized on January 4, 2012 at 11:33 am

I sometimes attend a women’s networking group where we are given an outline for how to introduce ourselves to other professionals and the opportunity to practice our pitches several times over.  Some people do this well, but for others the pitch and the opportunity to practice it don’t seem to help them master their delivery.

I’ve been watching people struggle with this and have identified two main areas that need improvement:  1. clarifying and communicating one’s uniqueness and 2. overcoming the insecurity about claiming expertise in one’s field.

So, in thinking about how to help those who are still shaky in these two areas, I’ve come up with this outline for creating a solid 60-second pitch:

1. Your name, your company’s name.

2. Your company’s mission (one line about why your company exists).

3. Your credentials ( ie:  accreditations, certificates, licenses, published works).

This helps you substantiate your value in your field of expertise (and sets the stage for  #4).

4. Your unique value proposition (one sentence about what differentiates you from your competition).

What makes me stand out from the competition…

Why I’m the best at what I do….

5. How what you do benefits your listener (one sentence on the strongest value your listener or customer gets from working with you).

I can help you specifically with…

I can provide a solution for….

Practice, Practice Practice!  I bet you make some solid connections.

Happy pitching!

Jackie

Copyright, PointMaker Communications, Inc., 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc. with appropriate and specific direction to the original content.

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