Jackie Kellso

The Entrepreneur’s Fight to Survive As an Army of One

In Army of One, building business, CEO, Connecting, entrepreneur's fight, entrepreuners, experience, Facebook, generate revenue, knowledge, Linked In, networking, social media, Twitter on March 12, 2015 at 8:19 pm

Hello You Army of One.

This morning I found this post on a Business Women’s Facebook page: “Feeling a bit overwhelmed, like I’m an island out in the middle of the ocean all by my self. Trying hard to get some momentum but feel like I’m on a hamster wheel…” –K.

I am relating. I am a savvy, hard-working, devoted entrepreneur using Linked In, Twitter, Facebook, etc…to market myself using social media; promote my unique value proposition, evaluate the results of my marketing, analyze what’s working, what’s not, and reaching out to existing contacts, asking clients for referrals — consistently looking to build a smart, large network of potential connections that will lead to new business.

We ‘Armies of One’ are the CEOs, the executive assistants, the PR people, marketing directors, blog writers, visionaries and designers of products/services; delivering goods to customers in-between all of the other duties that should be delegated to an entire team. And then there’s the networking, networking, networking.

It’s exhausting. Then we see these articles from the rich ‘success’ stories plastered all over the walls of Linked IN with advice on how we too can get rich.  How they did it through passion, belief in themselves, being an expert, having a superior product/service, working and obsessing 30 hours a day 8 days a week.  If only they could tell us what makes us any different. Well, they can’t.

Then we have the specialists for hire who have built their own businesses targeting YOU.  They promise to help you build an audience, generate leads, connect you…people who know how to do all of this better, quicker.  Well, it takes money to hire help. And with so many, whom do you trust with your precious few dollars?

The principles of advertising are to spend in order to generate revenue.  Yeah, take out a second mortgage?  Not eat?  It’s not enough that you are a skilled veteran of knowledge and experience with a phenomenal C.V. and so much value that you can be the go-to-expert of many, if they’d just find you and hire you!

I want proof that I’m on a trajectory that will reach my long-term financial goals and help me see that I am not on a hamster wheel, even if it’s a slow progression.  If only the ebbs were few and the flows were the norm!

An option is to view the bigger picture as a spiritual journey.  We are discovering patience, the limits of our comfort zones and frankly, how much we can tolerate being in a sea of thousands of other entrepreneurs who do what we do, and for those of us who are not Millenials, to progess with technology.   We must still have the courage to believe that abundance is available to all – no one can eclipse us, we will get ours anyway! This isn’t as comforting as we’d like it to feel. We are still overwhelmed, experiencing the agony of possible defeat, isolated and unsure of when the wheel of fortune will bless us because we’ve worked hard enough.

Today I couldn’t think of anything else to write.  I just wanted to talk to you, dear army of one, to say I’m in it too and if in the bigger picture of my life that this moment teaches me that I can get through the day, focus on something productive, breathe, go to the gym, count my blessings, and remain staunchly hopeful, then I am doing what I’ve hired myself to do.

Marching onward,

Jackie

Copyright, PointMaker Communications, Inc., 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.

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