Let’s face it; we’re not all on Linked IN for the same reasons. Some of us are pretty secure in our jobs – the reason to have a profile is to market current status, relevance and expertise (and you still never know what better opportunity might come along!). Some of us are job hunting. Some are entrepreneurs looking to make connections for business. Some are sellers who are looking for their next customer. Some are marketing books, networking events, business opportunities.
And when we launch Linked IN every morning from our computers or iPads, it’s pretty obvious who‘s working it — the way social media promises it will work: with enough frequency and reach, articles, statistics, news, etc, will help get a return on investment.
A major benefit of Linked IN, of course, (and the best way to get ROI) is to forge solid connections with others. Here’s where I’ve personally noticed the strengths and limits of our ‘social media’ interpersonal skills. Some of us are very responsive to others and some are not. I have had great success on Linked IN in building rapport, relationships and business, and in some cases I have made contact (with primary connections) and have had no response.
Here’s a sampling of typical requests that many of us make, with the sincere hope of getting a response:
- May I ask for a reference?
- May I offer you a free workshop at your next event?
- I would love to learn about your business challenges/goals to see you how my services might improve the situation/grow your business/support your efforts.
- Hello! We haven’t connected in awhile and I’m just checking in to see how you’re doing.
- Hey, someone else in our network contacted me, before I say yes, what is your experience with him?
- Thank you for connecting with me! Can we meet for coffee to learn more about our businesses, and see how we can support one another?
People are busy and over-committed. And it’s a job in and of itself to manage a social media network! I get it. So when I don’t hear back (occasional, but not the norm, thankfully) I don’t take it personally and I surmise that:
1. They may not want to hear from me (despite the fact that they have said yes to being connected).
2. They may be happy to hear from me but don’t know how to say, “NO.”
3. They may consider my note not worth their time and effort.
4. They may not be looking for someone with my services.
Whatever the reason for a non-response, I feel that the nature of social media makes it easy to de-sensitize us to others. Maybe it’s the lack of eye contact or human voice? A flat profile cannot possibly feel as real as direct interaction with a person, after all. Maybe we are all just so inundated with requests from our networks that it just takes too much time and effort to respond?
Whatever the reason, I believe that we should communication online in a way that mirrors the way we communicate in person. That is, to be personable, approachable and aware of the perception we create, by the way we respond to others.
Linked IN is a community of people who are trying to survive and thrive. Everyone. That means that everyone is a potential reference. The person who has considered you to be important, has reached out with hope of opening a door. And even if you have to say, “No,” it is still acknowledging your receipt of the message, at the very least.
Friends, colleagues: please consider that if you’re going to grow a large network, expect people to make contact and expect to be sought after. So, take a few minutes to write back. You never know when you might need something from someone in your network and only hope you’ll get a reply.
I don’t mean to sound preachy, not trying to teach anyone a lesson; just reacting to an overall experience that has made me consider that social media has the potential to diminish our ability to relate to others and eat-away at our people skills.
In the bigger picture, we all need each other to be successful. In my humble opinion, kindness and generosity have a Pay-it-Forward energy that could yield surprising support for us all!
So the next time someone writes to you, think that the other person could be you reaching out for support, advice, a reference, a moment of their time. Then hit reply.
Happy connecting!
Jackie
Copyright, PointMaker Communications, Inc., 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.