You’re speaking and others are yawning, looking at their watches, texting, or have a plastered smile that hasn’t moved for so long, you know they are only pretending to listen. My heart is with you: it’s hard to keep people focused and interested! This is challenging! So, here are some insights to help you see what may be causing people to stray while you’re presenting:
1. You are not considering your audience’s needs. Think, WIIFM – what’s in it for me. The only thing audiences care about is that there’s a benefit to them for listening to your message. As Dale Carnegie said, “Speak in terms of the other person’s interests.”
What to do about this: Make sure you know who’s in your audience. What is their knowledge of your subject? What are their expectations of you and your message? What do they care about? Do reconnaissance beforehand. And, if you don’t have the ability to learn more about your audience’s needs ahead of time, use the beginning of your presentation to ask them questions about their expectations. Ask them what they want you to cover, ask them what topics are of concern. Be sure to weave these points into your message so that they are actively listening for your acknowledgement of their needs.
2. You are not congruent when you speak. This means that your body language, tone of voice, eye contact, vocal inflection, energy, enthusiasm, posture, arm gestures, etc…do not match the words that are coming out of your mouth. 90% of the most important parts of communication are non-verbal. So, as an example, if you say, “This is great news,” and you don’t increase your volume, raise your voice a bit higher, punch out your hand with excitement while saying the word “GREAT” then your meaning is lost. You must demonstrate what you are saying so that your message is delivered in the way you had intended. Your audience should hear, “This is G-R-E-A-T news!”, just like Tony the Tiger feels about Frosted Flakes.
3. You are not interested in your own material. Many of us have to deliver messages that are heavily fact-based, complex or sometimes unpleasant; or sometimes we are handed a speech that someone else wrote. Under these circumstances we can become emotionally disconnected from the message. If we’re bored, our audience will be comatose!
When this happens, pour gobs of energy and excitement into your talk. This is critical! If your energy is say, at knee-level, your listeners’ energy will be at toe-level. If your energy is at waist-level, your audience will be at the knee. If your energy is at the neck, they’ll be at the navel. You must think about raising your own energy up to the ceiling for your audience’s energy to be at eye level, where you will hold their attention.
Regardless of the nature of your material, pretend that you’ve had 80 cups of coffee, just won the lottery and are a cheerleader for your favorite sports team. BRING IT!
4. You are thinking too much about yourself. You forgot the order of things during your presentation and missed a step. Your armpits are drenching your favorite dress or shirt. You have a headache. You lost your Metrocard in the subway and have no more cash to get home. You are obsessed about your audience not liking you and worried they have stopped caring about what you’re saying.
Here’s a tip: STOP THINKING ABOUT YOU. Since audiences are thinking about themselves anyway, you don’t have to worry about this. They didn’t wake up that morning wondering how well you slept, or if you’re getting along with your spouse. They also don’t know when you’ve missed a step and are speaking out of order. WIIFM is their only concern, and that should be your only concern when you’re presenting.
If they are showing signals of losing interest, use the opportunity to draw them back in by addressing them (not pointing at anyone specifically). “Please let me know, have I answered this question?” Have I addressed this concern?” “Who has a question about X before I move ahead? You’re important to me and I want to make sure I’m on track.”
5. You don’t care about your audience. Not because you aren’t a lovely person, but you don’t like to present and you want this to be over already. Here’s a trick (and I only share this with people I care about: my audiences). Picture a group of people that you love with all of your heart. Your kids, your pets, the people who volunteer to save elephants. I mean this sincerely. Look out of your eyes with love, kindness and compassion to the people sitting out there. Put yourself in their shoes and reach out to feel the humanity in the room. This is a way of connecting with people rather than seeing a room filled with job functions. When you do this it creates an electrical charge. It will wake you up to them and them up to you.
Practice these 5 tips until they become second nature. If you feel uncomfortable while trying on these things and ‘out of the comfort zone’ you’re doing it right. The more out of the zone you are, the greater you’re stretching. The more you stretch and reach these new levels, the more likely it is that people will enjoy you and your presentations, and look forward to hearing from you.
Happy Presenting,
Jackie
Copyright, PointMaker Communications, Inc., 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.