The Worst, Most Offensive Way to Sell Your Services on LinkedIn

For those of you who were saw Alec Baldwin’s performance on “Glengarry Glen Ross,” you were mortified by his threats associated with the edict, “Always Be Closing.” But ABC as a sales mentality really means there are mini-closures in the steps it takes towards the final close of a deal, and that usually includes relationship building, discovering client goals, presenting solutions, proving value, overcoming objections, and finally negotiating mutually rewarding outcomes.

Unlike these steps, I’ve discovered that many sellers who use LinkedIn forget the genuine relationship-building steps and jump into how fast they can move to close a deal. Here are some examples:

Sender: “You spend a lot of time and money during your hiring process, and you know the wrong hire can really set you back. With XXX, you’ll be able to quickly identify the perfect candidate for any job you’re looking to fill.”

My thoughts: I’m not hiring, but thanks for the mass sponsored message!

Sender: “I’d love to connect with you! I’ve shown people how to pick up another $5,000 in monthly revenue in just four weeks using our methodology to harness the power of Linked IN.”

My thoughts: I don’t know you; you have no credibility with me, and no, I won’t accept your invitation. Oh and by the way, where did you learn that this was the way to sell your services using social media?

How many of you readers are receiving these types of invites and messages? Probably a lot of you. And I sincerely hope the people who are using LinkedIn in similar ways are reading this too!

Just because this is a social media and rather impersonal platform, does not mean we forego the principles of humanizing our communications; working to learn about an individual’s needs (by showing interest and asking questions). We want to discover what prospects care about and value.

Sellers have to first ensure there’s a potential match for their offerings before diving into a pitch.

When I was a young sales person at New York Magazine, my boss advised me that, “You will always get the sale as long as what you have to offer meets the goals of your prospect. It may take time to build that relationship, but in the long-term you will get the order.” I always found this to be true throughout my 23 year tenure in media sales.

Assessing prospects doesn’t come out of reading a profile – it’s looking to create a bridge through common ground. You can’t build rapport or credibility if all you’re going to do is try to sell your services and provide some facts to back up your pitch.

Try these approaches instead:

-Whom do you know in common?

-Who in your network will champion you and introduce you to prospects?

-What have you studied about your prospects that demonstrate you really care about their expertise, accomplishments, industry, opportunity, etc…?

The win-win is when you’re invited by your prospect to want to hear more from you. This comes when sellers present themselves as service-oriented, resourceful, caring people, who don’t see social media as an efficient means to achieve KPIs, quotas and bonuses.

Lastly, I’d like to highlight another form of Linked In connecting that doesn’t bode well for building a reputation or credibility – it’s those who initiate connections because of commonality, then don’t follow through.

Sender: “Hi Jackie, I came across your profile and see we have a number of common connections. I would like to join your professional network.”

My thoughts: Yes, accept the invitation. I then received an immediate response —

Sender: “I just wanted to drop you a quick note and say thanks for connecting with me here on Linkedin, and I’m looking forward to keeping in touch and getting to know you better.”

My thoughts: Okay, stay open, see what happens! However, I never heard back from him after that! Perhaps he wanted access to my network but didn’t seek a real connection. Or, maybe he was waiting for me to work on building the connection! I deleted him from my network.

We have to be so choosy about whom we invite into our networks. We have to protect ourselves, and the people who trust us to be a part of their networks — no one likes an overload of invitations from sellers that come across their names from your contacts.

Bottom line is, if you want to successfully generate leads using LinkedIn, then make it your business to learn the old-fashioned art of building real relationships. This way, you gain the status of earning the right to be a consultant and become an invited resource to your clients. That’s how salespeople build great reputations and achieve long-term success, both online and offline.

Happy Connecting,

Jackie

Copyright, PointMaker Communications, Inc., 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.

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Bless Those Career Woes; They Have a Supporting Role in Your Play

The world is flooded with consultants, coaches, trainers and lecturers who help professionals become confident leaders, effective communicators, managers of conflict and change, business builders who beat out the competition and who earn lots and lots of money.  The web is flooded with expertise.  Bookstore shelves are lined with words from the wise, those who promise tools for the achievement of massive success.

Why do so many professionals seek this type of help? Because the part of life we call “WORK” is a massive TRIGGER that shakes us up to ask ourselves things like:  Why didn’t I get the promotion? What makes me unique?  What is my vision?  Why can’t I get along with coworkers? How do I motivate others? Am I good enough?  Do I deserve success?

WORK awakens us to who we are, if we dare look beyond the surface. WORK is a playground for enlightenment, for the opportunity to see how we really operate, how others perceive us; to have our fears become magnified and reflect back messages that tell us exactly what is holding us back in our lives.  WORK delivers definitive proof that we have no control of anyone or anything other than what we do and what we say.

The point is this:  the exercise of being in a job, regardless of what it is, or how many times we switch focus — we are on a journey of learning about ourselves.  A career is an outward path to an inward journey.

Along my 23 years in media, I had the same boss over and over again, no matter what the job or the company, with few exceptions.  The boss who would battle me and cringe in my presence and avoid me and and act out in less than professional ways in not knowing how best to deal with me.

I have a big energy and strong drive and I like working independently.  A friend who knows me for 25 years says that I, “Incite a riot,” meaning, that when unharnessed, my energy can be a catalyst that makes people feel uncomfortable.  Those managers who didn’t have insight and self-control used their authority against me.  I battled them and I always lost.  I blamed them and played the perfect victim.  I was miserable.  I couldn’t understand why I kept having the same boss over and over and over.  I couldn’t get off the hamster wheel.

Then one day a dear and insightful friend suggested that I surrender.  That I accept my role, my managers’ roles and respect the hierarchy; to open myself to what being in a corporate world is – playing a function in a company.  That I didn’t own anything, not a stapler, not an idea, not a client – it was all owned by the organization.  I was getting paid for my function and it was a mutually beneficial arrangement.

That’s when I realized what my real job was – to heal.  After much introspection and hard work I came to understand that I was striving for self-preservation and I was using the same modes of coping behavior I had learned as a child.  Some of this behavior earned me great results – lots of revenue for my employers – but the cost was almighty on me, as I was also so high-maintenance.  As a result of the time I spent to analyze myself and build skills in dealing with these work-related situations, I found inner peace and a purpose. I changed careers so that I could help others heal and grow. I designed my life to have the love and support I need.

I now bless those experiences and those managers of mine. I thank them for contracting with me to push me along my journey towards self-actualization.  Without them I may never have healed or found the path I’m on now, which is aligned with who I’ve become.

Our career paths are cosmic gifts that help us move beyond who we are, not because they are designed to, but because they connect us with the teachers and lessons we need to be able to move on. On the surface, it all looks like WORK.  On a higher plane, it’s a spiritual path of enlightenment.

Look at the places of unhappiness at work.  When you hold up the mirror, that is, the unpleasant or negative or threatening circumstances that are taking place at work, what is being reflected back at you?  Take that reflection and think about the play you are starring in called, “MY LIFE.”  These bosses, these co-workers, these situations, have supporting roles in your play.  Let’s give them a standing ovation.

Happy Journeying,

Jackie

Copyright, PointMaker Communications, Inc., 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.