Woo-Woo Terms: Transformation. Mindfulness. Enlightenment. Self-Improvement. Consciousness Shift. Self-awareness. Insight. Empowerment. Authenticity. Inspiration. Courage. Individuality. Perspective. Human potential. Humility. Truth-Seeking. Clarity. Connectivity. Life’s Path. Awakening.
Skill-Building Terms: Increase Sales. Achieve Success. Get Results. Build Leaders. Develop Managers. Improve Team-Work. Cultivate Communication, Presentation, Human Relations, Time-Management, Change Management and Conflict Management Skills, etc.
Corporate professionals all over the world are flocking to places like Esalen, Kripalu and Omega Institutes; showing up to workshops defined by their ‘woo-wooness’. Yet, and understandably, L&D Professionals and C-Level Executives involved in talent development must serve corporate objectives and assign training budgets that will meet the mandates of success and ROI. Still, the list of aforementioned ‘woo-woo’ terms don’t generally get companies to write checks to coaches and trainers. (Yes, there are progressive companies that invest in employee wellness programs, and that is a growing phenomenon, but mainly, no one can quantify ‘woo-woo’ with ROI.)
To help people discover their potential, wake-up to themselves, understand how their brains (and others’ brains) function in ways that help or hinder; make it safe for professionals to hold themselves accountable for their thinking and the way they communicate and lead, those ‘woo-woo’ terms actually mean everything to creating permanent change and performance improvement. They are the underlying keys that create those professional ‘success and ROI’ goals. The reason is that the more someone is accessible to his or her real self, the more he or she can influence others and navigate the dysfunctions and difficulties of corporate life. Not I, nor any person in service to others as a coach and/or trainer, can make people perform up to assessment testing levels without putting the value of the human being before the skill-set. There is nothing superficial about the work to cultivate talent.
Of course, unless individuals being coached want to evolve (while being given practical tools that improve their skills, work and home lives) no method of development, regardless of how it’s worded, will yield lasting results.
As a final thought, I am of the opinion that coaches and trainers who have not pursued their own ‘woo-woo’ journey (and these paths are as unique as are people) have the heart, the clarity, the compassion and the skill to inspire, to challenge and hold their clients accountable on the ascension to that ROI.
Develop Mentally Yours,
Jackie
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