Jackie Kellso

The Worst, Most Offensive Way to Sell Your Services on LinkedIn

In business networking, business opportunities, communication skills, connecting with people, connections, Linked In, LinkedIn, networking, sales, selling, selling techniques, social media, Uncategorized on November 13, 2019 at 3:36 pm

For those of you who were saw Alec Baldwin’s performance on “Glengarry Glen Ross,” you were mortified by his threats associated with the edict, “Always Be Closing.” But ABC as a sales mentality really means there are mini-closures in the steps it takes towards the final close of a deal, and that usually includes relationship building, discovering client goals, presenting solutions, proving value, overcoming objections, and finally negotiating mutually rewarding outcomes.

Unlike these steps, I’ve discovered that many sellers who use LinkedIn forget the genuine relationship-building steps and jump into how fast they can move to close a deal. Here are some examples:

Sender: “You spend a lot of time and money during your hiring process, and you know the wrong hire can really set you back. With XXX, you’ll be able to quickly identify the perfect candidate for any job you’re looking to fill.”

My thoughts: I’m not hiring, but thanks for the mass sponsored message!

Sender: “I’d love to connect with you! I’ve shown people how to pick up another $5,000 in monthly revenue in just four weeks using our methodology to harness the power of Linked IN.”

My thoughts: I don’t know you; you have no credibility with me, and no, I won’t accept your invitation. Oh and by the way, where did you learn that this was the way to sell your services using social media?

How many of you readers are receiving these types of invites and messages? Probably a lot of you. And I sincerely hope the people who are using LinkedIn in similar ways are reading this too!

Just because this is a social media and rather impersonal platform, does not mean we forego the principles of humanizing our communications; working to learn about an individual’s needs (by showing interest and asking questions). We want to discover what prospects care about and value.

Sellers have to first ensure there’s a potential match for their offerings before diving into a pitch.

When I was a young sales person at New York Magazine, my boss advised me that, “You will always get the sale as long as what you have to offer meets the goals of your prospect. It may take time to build that relationship, but in the long-term you will get the order.” I always found this to be true throughout my 23 year tenure in media sales.

Assessing prospects doesn’t come out of reading a profile – it’s looking to create a bridge through common ground. You can’t build rapport or credibility if all you’re going to do is try to sell your services and provide some facts to back up your pitch.

Try these approaches instead:

-Whom do you know in common?

-Who in your network will champion you and introduce you to prospects?

-What have you studied about your prospects that demonstrate you really care about their expertise, accomplishments, industry, opportunity, etc…?

The win-win is when you’re invited by your prospect to want to hear more from you. This comes when sellers present themselves as service-oriented, resourceful, caring people, who don’t see social media as an efficient means to achieve KPIs, quotas and bonuses.

Lastly, I’d like to highlight another form of Linked In connecting that doesn’t bode well for building a reputation or credibility – it’s those who initiate connections because of commonality, then don’t follow through.

Sender: “Hi Jackie, I came across your profile and see we have a number of common connections. I would like to join your professional network.”

My thoughts: Yes, accept the invitation. I then received an immediate response —

Sender: “I just wanted to drop you a quick note and say thanks for connecting with me here on Linkedin, and I’m looking forward to keeping in touch and getting to know you better.”

My thoughts: Okay, stay open, see what happens! However, I never heard back from him after that! Perhaps he wanted access to my network but didn’t seek a real connection. Or, maybe he was waiting for me to work on building the connection! I deleted him from my network.

We have to be so choosy about whom we invite into our networks. We have to protect ourselves, and the people who trust us to be a part of their networks — no one likes an overload of invitations from sellers that come across their names from your contacts.

Bottom line is, if you want to successfully generate leads using LinkedIn, then make it your business to learn the old-fashioned art of building real relationships. This way, you gain the status of earning the right to be a consultant and become an invited resource to your clients. That’s how salespeople build great reputations and achieve long-term success, both online and offline.

Happy Connecting,

Jackie

Copyright, PointMaker Communications, Inc., 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.

Need Help Managing Emotions at Work? Use “Cushion Words.”

In anger management, avoiding arguments, communication, coping with pressure at work, Cushion Words, Detach & Breathe, emotions management, manage stress at work, managing emotions at work, Uncategorized on November 27, 2018 at 6:13 pm

For managing emotions at work, here’s a tip: Use “Cushion Words” as you feel your stomach or neck or head or back tighten or hurt. This is your body saying “Warning! I’m about to lose my cool!” Cushion words are short phrases that engage the executive or “thinking” brain right away and give you the cushion between your emotions and your reactions. Cushion word examples: “Detach & Breathe.” “Pause & Think.” “I got this.” “Recalibrate.” “I’m in control.” “I’m okay. ”

You pick the word or phrase that suits you and write these words down on post its everywhere so that your brain remembers to use them. After awhile, it will become second nature.

Keep cool!

Jackie

Copyright, PointMaker Communications, Inc., 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.

 

Public Speaking Tip: Reveal vs. Impress

In body language, business pitching, business relationships, communicating, communication, communication skills, impress, non-verbal signals, personal development, personal growth, pitches, pitching, presentation skills, presentations, presenting, public speaking, public speaking fear, reveal, selling, training, transparency on February 10, 2015 at 7:13 pm

The public speaker who wants to win an audience, get buy-in and be memorable has the right intentions.  And, in order to be effective one must achieve these goals.  Yet, so many people only have a portion of the formula needed to accomplish this.  Many strive to show themselves as expert of their content.  Good, but not enough. Many realize that it’s not only the content, it’s also the delivery – body language, eye contact, vocal inflection, pitch, etc..  Great!  Still, not enough.

The winning formula for public speakers is content+delivery+TRANSPARENCY.  Why transparency? When we are actively speaking or presenting, in that moment, we are in a leadership role. There is much written about how transparency in leadership is a winning formula. Revealing our authentic selves builds trust and helps people connect to us.

I shall explain.  When a speaker is only trained to impress an audience — content+delivery — s/he is not reaching into the guts of the listeners for an emotional reaction to the message. I don’t care whether the message is about how to change a tire; as public speakers, in order to WOW our listeners and actually make lasting impact, we must be prepared to shed a public persona or any veneer, and reveal ourselves to the point where the audience is seeing what makes us uniquely human.

Hence, REVEAL vs. IMPRESS.  But how?  Think of yourself as a pistachio nut. You know that inside you are crunchy, sweet and savory. What’s inside the shell is what we want. What’s outside is a protection that cannot be consumed.  Imagine you can impress because you have built up your presentation skills (content + delivery).  Crack open the shell to reveal the good stuff! Now your audience can digest the best of you.

Here are quick tips to help get you there:

1. Tell a personal story.  Let it reveal how you feel about your subject matter and how an experience changed you.  Make the story relevant to the audience’s interests and to the point of your presentation.  Show humility and gratitude within your area of expertise.

2. Allow your own range of emotions to come through.  Be more emphatic than you think you need to be.  Dramatize. Show honest frustration, sadness, joy, passion…SHOW that you are moved by what you’re saying.  Show a little vulnerability. This adds so much credence to your message and makes you more likable and trustworthy.

3. Do not be self-deprecating.  This is usually an unconscious but manipulative action to make people feel sorry for us.  The effect is that it lowers the expectations audiences have of the speaker.  This doesn’t endear them to us! Be humble and confident (or even act it if you have to!)  Confidence is very appealing!

4. State facts and truths (not claims).  People who are out to impress say things like, “It’s the greatest!”  We’re number one!”  They come off as bragging vs. confident.  Instead bring evidence to support your points.  Use third party sources. REVEAL truths that support your message and fuel the audience’s belief in you.  Give the audience a sense of being brought in on what’s real and truthful.

5. Dare to be uncomfortable.  As a coach I know that the people who deliver the best speeches or presentations are those who are willing to feel ‘out there’ and unnatural and stretched to the max using the tools of transparency. Make it your duty to be out of your comfort zone.  This is important because it subliminally translates to audiences that not only are you quite competent, you are fearless about showing them who you really are:  the best pistachio of the bunch.

Speaking from the heart,

Jackie

Copyright, PointMaker Communications, Inc., 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jackie Kellso and PointMaker Communications, Inc., with appropriate and specific direction to the original content.